Space Expert Agency creates brand strategy, visual identity and website copy for businesses on Squarespace. We define your positioning and tone of voice, design your logo, colours and fonts, and write page copy that persuades visitors and is easy for Google and AI assistants to understand.
Brand Strategy and Visual Identity
- Positioning: who you serve, the problem you solve and why you, in one clear statement
- Tone of voice: how your brand sounds, with do's and don'ts for your team
- Logo and identity: primary logo, variations and favicon
- Colours and typography: a palette and font pairing set up as Squarespace site styles
- Brand guide: a short, practical guide your team and suppliers can follow
Website Copywriting
- Page copy: homepage, services, about, contact and landing pages
- SEO copywriting: each page written around a keyword and the questions searchers ask
- GEO-ready copy: short, factual summaries and FAQs that AI assistants can quote accurately
- Product and service descriptions: clear benefits, specifications and pricing context
- Microcopy: buttons, forms, error messages and confirmation emails
- Copy editing: tightening and updating text you've already written
Why Brand, Copy and Website Belong Together
Most websites underperform because the words and the design were planned separately. When positioning, copy and layout are built together, every page has one clear message and one next step. Search engines and AI assistants decide what your business does mainly from the words on your pages, so clear copy also improves how you rank and how you're described.
Our Process
- Brand workshop: a 60-minute call about your business, customers and competitors.
- Strategy: positioning, messaging and tone of voice for your approval.
- Create: identity designs and page copy, delivered in a shared document.
- Refine: 2 rounds of revisions.
- Apply: set up in your Squarespace site, or handed over to your designer.
What You Need to Provide
- Time for the brand workshop and one round of feedback per stage
- Examples of brands and websites you like, and ones you don't
- Existing materials such as brochures, presentations or old website copy
- Customer reviews or testimonials we can draw on
Copy for Existing Squarespace Sites
You don't need a new website to get better copy. We rewrite pages on existing Squarespace sites, whoever built them, and can make the changes in the editor for you. If your current logo works, we build on it and only refine colours, fonts and tone where needed.
